Katch Investment

Litigation Finance & Real Estate
London, UK
Industry
Litigation Finance & Alternative Investments
Year
2025
Services
Blog Redesign & Newsletter Creation

Project Context

Katch Investment Group is a global fund specializing in litigation finance and private debt, offering investors non-market-correlated returns through diversified, risk-mitigated portfolios. The redesign focused on transforming their Insights Blog into a strategic content hub to strengthen authority, SEO performance, and global visibility.

Objective

The existing blog had limited structure, poor SEO performance, and minimal user engagement.
It lacked clear navigation, preventing Katch’s expertise from gaining visibility and reducing its authority in search results.

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Problem

The existing blog had limited structure, poor SEO performance, and minimal user engagement.
It lacked clear navigation, preventing Katch’s expertise from gaining visibility and reducing its authority in search results.

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Solution

We implemented a complete UX and SEO redesign — building a scalable CMS and structured content architecture.
The new platform delivers a professional, globally accessible experience that improves indexation, speed, and engagement, positioning Katch as a credible global leader in alternative investments.

Testimonials

“The redesign completely transformed how we communicate our expertise. The new Insights Hub not only reflects the sophistication of our brand but also gives our content real visibility across markets. It’s now a platform that educates, engages, and builds trust with investors — exactly what we needed to position Katch as a global thought leader in litigation finance.”

Clement Duval
Head of Marketing & Communications

“The redesign completely transformed how we communicate our expertise. The new Insights Hub not only reflects the sophistication of our brand but also gives our content real visibility across markets. It’s now a platform that educates, engages, and builds trust with investors — exactly what we needed to position Katch as a global thought leader in litigation finance.”

Clement Duval
Head of Marketing & Communications

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Typography

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The previous blog had a generic layout and weak structure, making articles difficult to scan and visually disconnected from Katch’s brand identity. It lacked author credibility, SEO-friendly formatting, which limited visibility and engagement. The overall experience felt static and product-focused, rather than educational or data-driven.

The Revamped Experience

The redesigned Insights Hub introduces a refined, professional, and content-driven layout that elevates Katch’s expertise. With clear hierarchy, table of contents, author bios, and structured metadata, articles are now SEO-optimized, credible, and easier to navigate. The addition of category filters, related posts, and strategic CTAs transforms the blog into a true thought-leadership platform that strengthens Katch’s positioning in litigation finance and alternative investments.

Key Features & 
Improvements Implemented

The new Katch Insights Hub was redesigned to strengthen credibility, structure, and SEO performance, positioning the brand as a leader in litigation finance. Key features include:

Clear Structure & Navigation

A reorganized layout with filters by topic, allows readers to explore relevant insights easily, improving user experience and engagement.

Credible, Expert Content

Articles now include author bios, roles, strengthening expertise and transparency while reinforcing Katch’s authority in the investment sector.

Modern Visual Identity

A clean, sophisticated design with refined typography and professional imagery reflects the brand’s premium positioning and institutional trust.

SEO & Technical Optimization

Improved and structured data boost site performance and visibility, expanding Katch’s reach across global markets.

Creating an Intuitive and Efficient Digital Experience

The Redesign Process

We restructured the Insights Hub with SEO improvements, enhanced content architecture to boost visibility and credibility.

User Flows

A simplified navigation with filters by topic, makes exploration intuitive and strengthens engagement with key investor segments.

Visual Design

A clean, institutional layout with refined typography and professional imagery reinforces Katch’s trustworthy and global brand identity.

Conclusion

The Insights Hub redesign elevated Katch’s digital authority, creating a credible, SEO-optimized platform that enhances visibility and positions the brand as a leader in litigation finance.