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Katch Investment Group is a global fund specializing in litigation finance and private debt, offering investors non-market-correlated returns through diversified, risk-mitigated portfolios. The redesign focused on transforming their Insights Blog into a strategic content hub to strengthen authority, SEO performance, and global visibility.

The existing blog had limited structure, poor SEO performance, and minimal user engagement. It lacked clear navigation, preventing Katch’s expertise from gaining visibility and reducing its authority in search results.

The existing blog had limited structure, poor SEO performance, and minimal user engagement. It lacked clear navigation, preventing Katch’s expertise from gaining visibility and reducing its authority in search results.
We implemented a complete UX and SEO redesign — building a scalable CMS and structured content architecture. The new platform delivers a professional, globally accessible experience that improves indexation, speed, and engagement, positioning Katch as a credible global leader in alternative investments.


Briefing

Competitors Analysis

UX Analysis

Definition of User Persona
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Userflow & Sitemap
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Lo-Fi & Hi-Fi Wireframes
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Clickable Prototype
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Usability Testing
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Branding
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UI & UI-Kit
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Responsive Design
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High Fidelity Prototype
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Usability Testing
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Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
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CMS Configuration
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Responsive Optimization
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SEO Improvements (optimized content & images)
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Final Testing & QA
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Final Project Deployment

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona
.png)
Userflow & Sitemap
.png)
Lo-Fi & Hi-Fi Wireframes
.png)
Clickable Prototype
.png)
Usability Testing
.png)
Branding
.png)
UI & UI-Kit
.png)
Responsive Design
.png)
High Fidelity Prototype
.png)
Usability Testing
.png)
Hand-off to Development
The previous blog had a generic layout and weak structure, making articles difficult to scan and visually disconnected from Katch’s brand identity. It lacked author credibility, SEO-friendly formatting, which limited visibility and engagement. The overall experience felt static and product-focused, rather than educational or data-driven.
The redesigned Insights Hub introduces a refined, professional, and content-driven layout that elevates Katch’s expertise. With clear hierarchy, table of contents, author bios, and structured metadata, articles are now SEO-optimized, credible, and easier to navigate. The addition of category filters, related posts, and strategic CTAs transforms the blog into a true thought-leadership platform that strengthens Katch’s positioning in litigation finance and alternative investments.
The new Katch Insights Hub was redesigned to strengthen credibility, structure, and SEO performance, positioning the brand as a leader in litigation finance. Key features include:


A reorganized layout with filters by topic, allows readers to explore relevant insights easily, improving user experience and engagement.

Articles now include author bios, roles, strengthening expertise and transparency while reinforcing Katch’s authority in the investment sector.

A clean, sophisticated design with refined typography and professional imagery reflects the brand’s premium positioning and institutional trust.

Improved and structured data boost site performance and visibility, expanding Katch’s reach across global markets.

We restructured the Insights Hub with SEO improvements, enhanced content architecture to boost visibility and credibility.

A simplified navigation with filters by topic, makes exploration intuitive and strengthens engagement with key investor segments.

A clean, institutional layout with refined typography and professional imagery reinforces Katch’s trustworthy and global brand identity.
The Insights Hub redesign elevated Katch’s digital authority, creating a credible, SEO-optimized platform that enhances visibility and positions the brand as a leader in litigation finance.